Touch ICs compete with each other, and emerging application markets are concerned

Release date：2014-07-07   Views：2490

Benefited from the rising proportion of smart phone shipment, the market of touch screen was optimistic in the first half of 2014, and the market of touch chip also went up. However, the market competition is also intensifying. The battlefield is more and more focused on the touch IC market. The shipment of GEF, caterpillar GF and OGS touch screens has increased. In addition, the capital intervention in the circulation link shows that the shipment volume is concentrated on the big brands.

According to the data provided by sunrise display and touch, in April 2014, Duntai, huiding and MSTAR ranked the top three in terms of monthly delivery volume. In addition to the old manufacturers such as Synaptics, ATMEL, Yilong and cypress, the new manufacturers such as siliwei, BYD, Junyao, Jichuang north, beilaite, Xunjun, Qijing, Lianyong and other new manufacturers have maintained the level of KK, and some domestic manufacturers have caught up. For a long time, the ranking of touch IC industry fluctuates frequently, which has been a scene of competing for the best.

List of touch chip shipment in April 2014

Touch chip shipment list in April 2014

From the distribution of shipment, the companies with high shipment volume are concentrated in two directions. One is that they have more patents to meet the needs of overseas markets, and the other is to meet the demand of domestic market with high cost performance. For example, Xinsi, an international manufacturer, has been targeting the high-end market, occupying the leading position under the advantages of brand, technology and capital; Duntai focuses on the middle and low-end market, and takes the lead in launching in cell products in the industry, and begins to penetrate into the high-end market; huiding relies on the support of cob technology and MTK to mainly serve small and medium-sized mobile phone brands and solution providers 。 Due to the increasing demand of small and medium-sized manufacturers for cost reduction, and the frequency of single finger use is very high. With the low-cost single finger + gesture scheme, MSTAR and siliwei quickly filled the market space caused by the shortage of Duntai and Xinsi.

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