SARFT*s support of Shanzhai TV box

Release date：2014-06-27   Views：2486

Recently, the State Administration of radio, film and television (SARFT) recently sent a letter demanding that the illegal video software download channels in Internet TV terminal products be closed, and criticized the small red box of blockbuster and the magic box of Huashu tmall. This is another rectification of the Internet set-top box market by SARFT after the no.181 document. The SARFT's goal is obviously to strengthen the control of private plots On the one hand, such adjustment is likely to promote the development of Shanzhai box to some extent, and on the other hand, the joint venture model of Lenovo and Bestone may become a model for imitation.

Closing down illegal video download is still strengthening the role of the license holder

In 2010, SARFT issued seven integrated broadcast control platform licenses, including icntv, Huashu, Baishi, Nanfang Media, mango TV, China Radio International (cibn) and people's Radio central. At the same time, SARFT issued No. 181 document on the management of Internet TV terminal equipment, namely "requirements for operation and management of organizations with Internet TV license", which stipulates that Internet TV terminal products must cooperate with licensed Internet TV broadcast control platform, and it is legal to access video content through broadcast control platform.

At the end of 2012, radio and television stopped the emerging millet box with No. 181 document. The reason is that millet box did not access the broadcast control platform at that time, and all video content was provided directly by Xiaomi to users. Then Xiaomi got the chance to be reborn after taking advantage of icntv.

According to the latest letter issued by SARFT, illegal video software download channels in Internet TV terminal products are closed, and Baishi and Huashu are criticized by name. It is revealed that the closing letter issued by SARFT to Zhejiang Radio and television pointed out that Huashu tmall magic box contains client software of iqiyi, Sohu Video, Youku and other commercial audio-visual programs, as well as TV cat, Taijie video and rabbit video Such video aggregation software and Internet browser software provide technical support and channel for political harmful, obscene and vulgar bad programs and infringing pirated programs to enter TV in large quantities, which seriously violates the requirements of the central government and the relevant administrative policies of the general administration.

However, the closing letter issued by SARFT to Shanghai radio and television pointed out that the small red box contains client software of Youku and other commercial audio-visual program websites, which provides technical support and channel for a large number of overseas film and television series and micro films and online dramas with pornographic content to enter TV sets without the approval of the state, which seriously violates the requirements of the central government and relevant administrative policies of the State Administration.

It has been widely rumored that this is the so-called 292 document. No matter whether it is 292 document or not, according to the closing letter issued by SARFT to Zhejiang Radio and television and Shanghai radio and television, it does not fall out of the scope of document 181. Although it is playing a net net license of anti pornography and anti piracy, it is still in essence to strengthen the role of the license holder as a broadcast control platform.

The new deal of radio and television starts from "own people", the meaning of drunkard is not wine

Today, one and a half years after Xiaomi box was stopped, the Internet TV terminal market has been greatly developed. Both smart TV and TV box have passed the initial exploration stage. At this time, the well-known TV box was far more than millet box. Almost all TV manufacturers launched their own TV box products. In addition, a large number of other enterprises also launched corresponding products, including Huashu and Baishi.

In the latest letter, SARFT requested to close the download channel of illegal video software in Internet TV terminal products. However, it was not the "millet boxes" that criticized by name, but the little red box of blockbuster and the tmall magic box of Huashu. You should know that according to the provisions of No. 181 document of SARFT, any Sohu Video, Youku and iqiyi content can not be directly provided to users, and only through the access audit of broadcast control platform. Under this standard, no box is qualified. SARFT can stop any product at will, and at this time, choose from "own people" such as Huashu and BAISHITONG The hand seems to be quite a means.

After the document No. 181, the status of the licensees has been greatly consolidated. In order to avoid repeating the mistakes of Xiaomi, the regular army of TV boxes and smart TVs have bound up with one license owner. Among them, icntv, Huashu and Baishi are expanding most rapidly. In the initial stage, the licensees were strong, because Internet TV terminal manufacturers could not produce products without the support of the licensees. However, with the evolution of the product form, the licensees gradually found that they were not so strong, and even had to compromise with the Shanzhai box.

License owners want to make checks and balances, and Internet TV terminal manufacturers are also doing checks and balances. The best example is that icntv introduced Xiaomi and LETV at the same time in order to check and balance the two Internet enterprises. However, LETV also connected to Huashu at the end of 2013. Although it did not give up icntv, it greatly weakened the role of icntv in its checks and balances and successfully realized the counterbalance. In addition, Samsung has recently replaced the license holder from blockbuster to mango TV. Although a reasonable explanation is that the contract between Samsung and blockbuster has expired, blockbuster has established a joint venture with Lenovo, which will inevitably affect the cooperation between bestcom and Samsung. The reason is self-evident.

The weakness of the licensees also forced them to compromise with the Shanzhai box, and began to give them authorization. Khyber and diemehte have obtained the authorization of some licensees. Even though they have access to the broadcasting control platform, the products of these enterprises are still different from the regular army, while the licensees are turning a blind eye.

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