2016 Shenzhen International Electronics Exhibition and embedded exhibition are combined, automotive electronics and IOT become the focus of this year

Release date：2016-08-05   Views：2473

2016 Shenzhen International Electronics Exhibition and embedded exhibition are combined, automotive electronics and IOT become the focus of this year

19 hours ago

Li Jian

From August 24 to 26, the well-known elexcon Shenzhen International Electronics Exhibition and IEE Shenzhen International embedded system exhibition will be jointly held for the first time. The exhibition content will cover the whole upstream industrial chain of electronics, automobile, industry and Internet of things. More than 350 excellent enterprises from all over the world will display on the same platform, including one-stop display and exchange platform for components to systems, design to manufacturing, covering electronics, fit, industry, Internet of things and other applications

On August 3, elexcon 2016 Shenzhen International Electronics Exhibition and the 5th Shenzhen International embedded system Exhibition ELEXCON@IEE2016 ）The press conference was held in Shenzhen. Representatives of exhibitors such as Panasonic, Kyocera, Dell, Xinyuan, Xindao, Fenghua high tech and other manufacturers introduced the highlights of this conference to the media. In addition to these media representatives, including the world's top three MCU manufacturers Renesas, NXP, St; the world's top three electrolytic capacitor manufacturers, chemical, Rubycon, Nichicon, as well as Panasonic electrical machinery and electrical, Murata, TDK, Kyocera, Rom semiconductor, Mitsubishi Electric, Henkel, fluke, Shide semiconductor, components, new materials, testing instruments and other flag enterprises will appear. In addition, some outstanding Chinese local enterprises such as Xindao electronics, Fenghua high tech, Yuyang technology, shunluo electronics, Sanhuan group, Xiamen Hongfa, jiangbolong, Xinlun technology, and Han's group will all appear at the exhibition.

Zhu Rongwei, the organizer of the exhibition, told the reporter of "international e-commerce" that ELEXCON@IEE2016 There will be more than 350 excellent enterprises from all over the world to display on the same platform, including one-stop display and exchange platform for components to systems, design to manufacturing, covering electronics, fit, industry, Internet of things and other applications. At the same time, wonderful summit forums will be held, including the third South China automotive electronics summit, the Ninth China International Medical Electronic Technology Conference, the fourth Internet of things technology and Application Conference, the 13th China Mobile Phone Manufacturing Technology Forum, and the robot + 3C appliance technology application seminar. At the same time, Zhu Rongwei also introduced new contents such as electric vehicles and Shenzhen electromechanical exhibition to be added in 2017.

Panasonic will further promote localization in China and will display the latest thermal insulation materials

20160804-car 01 director of business planning department of Panasonic electrical machinery and Electrical Co., Ltd

Every year at elexcon, Japanese manufacturers are popular at the exhibition site, and this year is no exception. Japanese manufacturers such as Panasonic, Murata, TDK, Kyocera, Rom semiconductor and Mitsubishi Electric will all appear this year ELEXCON@IEE2016 。 20160804-car 02 Mr. Lin bin, director of business planning department of Panasonic electrical machinery and Electrical Co., Ltd., first introduced the localization strategy of Panasonic in China market. He said that Panasonic last year put forward the key word of "in-depth localization" to localize the three elements of human, financial and material as far as possible. From traditional Japanese companies to local companies to accelerate the transformation. Not only has a new laboratory been established in Shanghai, but also the investment in experimental equipment has been accelerated. At the same time, it also accelerates the speed of localization production in China. From the outside, including some associations, institutions, cooperation is growing. 20160804-car 03 in January 2016, Panasonic set up a local company in Shanghai, established Waigaoqiao laboratory in 2015 and applied technology center in 2016. 20160804-car 04 according to reports, this time Panasonic will expand its exhibition area to 216 square meters, including four major fields: green travel, smart home, rail transit and intelligent factory. 20160804-car 05 highlights of the exhibition include: Panasonic power bike, BMS system of electric vehicle, etc. 20160804-car 06 will be applied to the latest thermal insulation materials in the field of smart home. It will further provide services in cold chain, transportation and home decoration, and provide industry-leading thermal insulation materials. Including intelligent electronic control, energy storage, and other solutions and products. 20160804-car 07 in addition, the concept of rail transit has also been added this year, including advanced products such as relay, film capacitor and optical fiber connection module.

Kyocera will focus on auto parts and waterproof mobile phones

20160804-car 08 deputy general manager of Kyocera China Trading Co., Ltd

When it comes to Kyocera, many people in the industry are familiar with it. This is the company founded by Inamori Kazuo, the God of management. Kazuo Inamori not only founded Kyocera, but also founded KDDI, one of the three major operators in Japan. And rebuilt JAL. 20160804-car 09 Kyocera China Trading Co., Ltd. deputy general manager Akihiko Toyama introduced Kyocera's overall sales in the recent year. From different regions, the revenue outside Japan exceeded 60%. Kyocera is a truly international enterprise. Among them, the business related to electronic parts accounts for about 57%. The production and sales base of 20160804-car 10 Kyocera in China has fully realized the localization of manufacturing. 20160804-car 11 all kinds of mobile phone parts 20160804-car 12 Kyocera will focus on displaying this year's automobile components 20160804-car It is worth mentioning that there will be a display of the latest HUD products, and the required data will be projected onto the front windshield in time. 20160804-car 14 at the media conference, Kyocera also showed a mobile phone solution that can be directly cleaned with hand sanitizer, which can also be waterproof in 43 ℃ warm water. The phone will also be on display.

Dell OEM business enters IOT and pushes IOT gateway

20160804-car 15 Feng Wei, sales director of Dell OEM business in China

From the Internet of things and embedded parts of Dell, Feng Wei, sales director of Dell OEM business in China, who is responsible for embedded related business, said that IOT is not a new thing, but something formed by the development of embedded industry for decades. For Dell, it's nothing new. In the past, the traditional IT manufacturers were in the data center, cloud, data mining field, which were connected through gateway and embedded PC. 20160804-car 16 Dell, like IBM and HP, has developed in the fields of server, data center and storage. "Now let's take a step forward. We have IOT gateway." In addition to the gateway of the Internet of things, Dell is also pushing embedded PCs and industrial PCs. 20160804-car 17 Dell's IOT gateway Dell edge gateway 500020160804-car 18 embedded PC and industrial control pc20160804-car 19 are also pushing this gateway. Not all data needs to be directly transferred to the cloud. Some customers need some edge processing. We hope to analyze and grab some data at the edge. Not all data has processing value, and customers can filter these data. 20160804-car 20 Feng Wei also shared some successful cloud service cases:

"For example, in India, our products are released first in India. On our dairy farm in India, you can see the sensors on the ears of the cows to monitor the position of the cows. Walking around, you can monitor his activity time, whether he is eating or not, and whether his heart rate is normal. This data can enable the dairy company to analyze his physical condition and report the milk production

"Another application is in Thailand. Thailand is very hot. In some places, there is a large flow of people and more air conditioning is needed. In some places, air conditioning is not required to operate at full load. How do you know if there are more or fewer people in the building? This is how gateway or Internet of things technology works. We have a successful case in Thailand. " Feng Wei believes that the Internet of things is an evolving technology, which does not need to be pushed to rebuild the existing technology, but needs to evolve and intelligentize the required functions step by step from the existing resources. Dell will provide data security protection, the construction of the Internet of things and other services.

Xinyuan is the "arms dealer" behind IC design company

The company model of Xinyuan is relatively rare in the industry. Xu Zheng, senior sales director of Shanghai Xinyuan Co., Ltd. in South China, introduces that Xinyuan currently provides end-to-end one-stop chip design services. At the same time, according to the needs of customers to help select the right wafer manufacturers, the success rate of the first tape is 98%. 20160804-car 21 at present, Xinyuan has helped many IC design companies to successfully ship. Take a domestic start-up enterprise with only five R & D personnel as an example. Xinyuan has helped them from chip definition to wafer fabrication, and has delivered 10000 wafers. 20160804-car 22 core was originally a one-stop design service product for a MEMS sensor manufacturer, which has been applied to the smart phone brand of Tier1.

Xu Zheng said that Xinyuan's business model is based on IP and provides different services with various applications based on the platform. It can provide one-stop design services, IP authorization, and design NRE. 20160804-car 23 in July 2006, Xinyuan acquired ZSP, and authorized the IP of ZSP to Hisilicon and ZTE for communication baseband. The IP of 20160804-car 24 core original video is also cooperating with Google, which has authorized more than 70 semiconductor companies worldwide. 20160804-car 25 is a very popular visual recognition IP, which is widely used in UAV, intelligent robot and assisted driving. At present, there is no customer mass production in China. In the United States, some companies have made mass production with this IP, which is mainly used in ADAS which can automatically avoid obstacles. 20160804-car 26 was originally based on image processing platform, which is now available to chip manufacturers such as Zhuhai Juli and Hisilicon.

High anti surge capability of core guide star fast charging scheme

20160804-car 27 at present, the state attaches great importance to the industrial development of integrated circuits and components, including policy and financial support.

As the representative of China chip, Wang Dong, director of IC technology and marketing of Shanghai Xindao Electronic Technology Co., Ltd., will tell the reporter of international electronic business information that at present, Xindao mainly provides separate power device solutions for the mobile phone industry and serves the mobile phone solutions company. TVs with high performance anti surge capability has won the favor of many customers.

Wang Dong will say that the two major demands of battery life and fast charging have become a very important technology trend in the mobile phone industry. The previous fast charging scheme is mainly based on the charging of small capacity battery, and the core guide has also launched a fast charging scheme for large capacity battery. "It's a very big leap for us." The star product psc5420 launched by 20160804-car 28 core conductor has obtained MTK platform certification. The characteristics and advantages of 20160804-car 29psc5415a & psc5420 lie in its anti surge capability. The most important consideration of the 20160804-car 30 mobile phone solution is security and reliability. The charging frequency of mobile phone is very high. However, high surge may occur in the process of plugging and plugging the mobile phone. Core guide 5415 this fast charging solution with high-performance anti surge TVs, can pass 350V, laboratory can pass 500V. 200V is enough for the industry. 20160804-car 3120160804-car 32 some factors affecting lithium battery charging. 20160804-car 33 the mobile phone design in China is still in the middle and low end, most of which are Mini USB interface. The maximum current is 1.5 ~ 2a, which is a big bottleneck in the design of fast charging. Type-C has not been popularized yet, so it is the time for IC Design in China. At present, the so-called fast charging is basically within 2A.

Fenghua high tech shows supercapacitors for automotive electronics

As a representative manufacturer of passive components in China, Chen Jianying, marketing director of Guangdong Fenghua High Tech Co., Ltd., said that Fenghua High Tech Co., Ltd. currently mainly provides basic components, as well as basic components for communication, automotive electronics, home appliances, power supply and light source. 20160804-car 34 in this exhibition, in addition to some basic components, Fenghua high tech will also show some special devices, including the resistance of car gauge. Among them, the AC class is half of the application of the automobile, and the ah class is used in the power, control and other automotive applications with higher requirements. 20160804-car 35 aims at the smaller size 01005 MLCC in the mobile communication market, and the current maximum capacity is 10nf. 20160804-car 36 will also show 0201 high-frequency inductor and high-frequency circuit with yellow light technology. It has the characteristics of high frequency and high Q value. The other one of 20160804-car 37 is an ultra-low capacitance module composed of several monomers, including materials and finished products. Fenghua high tech can supply and provide. 20160804-car 38ltcc products are mainly used in the field of Internet of things because of the low-temperature CO firing process.

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